Print Shops Have More to Offer Than Ink
Printers thrive on materials for marketing collateral, product instructions, magazines, catalogs, signage, and literature of all sorts. Most of these applications place ink or toner on a white media of various weights. The creativity, color, and shade come from the designer. The printer applies their technical expertise to finishing a quality good. In this typical scenario, there is little differentiation from one printer to the next, assuming both printers claim to provide outstanding service. So, what is “outstanding service?” How can you define [...]
